Maintaining a Prospects Interest
Following an initial meeting, staying in touch without appearing intrusive is essential to building trust and maintaining a prospect’s interest. This strategy, known as the **Post First Meeting Strategy**, helps agencies maintain a professional connection without seeming overly persistent. Here’s a practical checklist that many agencies find useful to nurture relationships and stay on a[...] Read More
Selecting a Marketing Agency
When selecting a marketing agency, decision-makers evaluate two key types of factors: Hygiene and Chemical. Each of these factors plays a distinct role during different stages of the selection process, influencing who makes it onto the shortlist and, ultimately, who secures the contract. Let’s explore how Hygiene and Chemical factors impact the journey of selecting[...] Read More
Outsourcing New Business Development
Whenever someone says they don’t believe in outsourcing new business development, we say, “Good! You shouldn’t.” But there’s an important distinction to make, and we use an analogy from the oil industry to illustrate it. In the oil industry, there are two primary sectors: Upstream and Downstream. Upstream involves the exploration and extraction of oil,[...] Read More
The 95:5 Rule for Marketing Agency New Business
In today’s competitive landscape, the 95:5 rule for marketing agency new business is vital. This marketing rule is a critical framework for agencies that want to expand their client base and sustain growth. The principle shows that 95% of your target audience is not in the market for your services at any time. Meanwhile, only[...] Read More
Reputation Management in Business Development
Not enough is said about the importance of reputation management in business development. The emphasis is too often on the short term dopamine hit of the new business meeting; sometimes at the expense of the long-term value of the client relationship. Think about it. How do you judge the KPIs of your new business development[...] Read More
A Double-Edged Blade Slicing Through the Heart of Advertising.
The landscape of the advertising industry is undergoing a seismic shift, with big management consultancies emerging as formidable competitors to the traditional advertising agency networks. This evolution marks a pivotal moment in the sector. These consultancies leverage their extensive strategic, digital transformation, and data analytics capabilities to encroach on the domain traditionally occupied by advertising[...] Read More
Authentic Interaction for Agency Growth
In the ever-competitive landscape of agency growth, the distinction between thriving and merely surviving often hinges on the quality of business development strategies. Amidst the digital evolution, the human touch in agency business development remains irreplaceably vital. This article delves into why agencies should prioritise using a new business agency that employs ex-agency professionals as[...] Read More
Optimising Synergy of Automation and Personal Connection
In the dynamic landscape of agency business development, balancing automation and the human touch into sales processes has become increasingly prevalent. However, this technological shift brings a critical challenge for agencies: ensuring that the humanisation of sales approaches remains at the forefront. This article delves into the importance of maintaining a balance between AI-driven efficiencies[...] Read More
The Future of Digital Marketing for Agencies
The future of digital marketing for agencies is continuously evolving, with new technologies and strategies reshaping how agencies operate and deliver value to their clients. The future of digital marketing for agencies is expected to be driven by advancements in technology, changing consumer behaviors, and an increased emphasis on data-driven decisions. Embracing Artificial Intelligence and[...] Read More
The Role of Content Marketing in Business Development
Content marketing plays a pivotal role in business development. This strategic marketing approach focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — ultimately, to drive profitable customer action. Understanding Content Marketing At its core, content marketing is about establishing trust and building relationships. Unlike traditional marketing,[...] Read More